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KnowledgeCity

Understanding Product Knowledge and Its Benefits

Learn how to use product knowledge to gain and satisfy customers
Preview the first lesson free — get full access to all 5 lessons.
Course: On-Demand
Beginner Provider Steve Young  5 Lessons ·  11m  in Arabic, German, English, Spanish, French, Portuguese, Chinese 

Course Description

When it’s time to sell a new or unfamiliar product, you might find yourself in a situation where you know very little about the product line, but customers expect you to be an expert. Without a way to gain product knowledge quickly, you might be at a disadvantage in your work.

In this course on Understanding Product Knowledge and Its Benefits, you’ll learn about the importance of product knowledge, how it relates to sales, and its relevance to the teams that represent a business. This will help you become a more effective retail professional and increase your confidence on the sales floor. We will discuss the benefits of product knowledge as those benefits relate to different teams within a company. You’ll know how product knowledge can build employee confidence and promote positive relationships with customers and among the company. We’ll help you explore the main uses of product knowledge in the retail industry.

What You'll Learn

  • Learn the basics of product knowledge and what it involves
  • Discover the benefits of product knowledge for different teams within a company
  • Explore the common uses of product knowledge in the retail industry
  • Understand how product knowledge relates to sales
  • Build employee confidence and promote positive relationships with customers through product knowledge

Key Takeaways

  • Product knowledge helps you become a more effective retail professional and increases confidence on the sales floor.
  • The benefits of product knowledge relate to different teams within a company.
  • Product knowledge can build employee confidence and promote positive relationships with customers and among the company.
  • Product knowledge has main uses within the retail industry.

Frequently Asked Questions

Who is this course for?

This course is aimed at retail professionals who need to gain product knowledge quickly and become more effective and confident on the sales floor.

What does this course cover?

It covers the importance of product knowledge, how it relates to sales, its benefits as they relate to different teams within a company, and its common uses in the retail industry.

What will I learn?

You will learn product knowledge basics, discover product knowledge benefits, and explore common product knowledge uses.

What lessons are included?

The course includes Introduction, The Importance of Product Knowledge, The Benefits of Product Knowledge, Common Uses for Product Knowledge, and Test Your Knowledge.

What skills does this course help develop?

It supports skills including Knowledge Transfer, Product Analysis, Product Classification, Product Knowledge, Product Management, and Product Marketing.