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Market Research and Analysis Concepts
Learn how to utilize advanced market research and analysis concepts to drive revenue and growth within your organizationPreview the first lesson free — get full access to all 5 lessons.
Advanced Provider : Bryan Rice 5 Lessons · 17m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Some organizational leaders make decisions based on hunch, instinct, and gut feelings. While occasionally effective, these methods, more often than not, aren’t sustainable in the long term. In order to ensure the survival and growth of your organization, it’s important to invest in, and stay committed to, how your company and its products fit into the broader market as a whole. Marketing research focused organizations make quality long-term decisions based on data. With the ever-changing needs of the consumer and your target market, the market research process grows more complex year after year. In this course, we will review these complexities and how marketing organizations can most effectively respond to them.
In this course, we’ll discuss the value of implementing marketing research within your business, as well as how to go about implementing strategies to help you make informed decisions that positively affect your organization. We’ll also dive deeply into the specific research and design systems used and show you not only how to collect this information, but also how to use it in the most effective way possible.
What You'll Learn
- Identify marketing research systems and designs
- Implement marketing research systems to positively affect organizational bottom line
- Design the marketing research process
- Initiate powerful market research sampling
- Explain the managerial value of market research
- Examine the stages of market research and analysis
Key Takeaways
- Marketing research focused organizations make quality long-term decisions based on data rather than hunch, instinct, and gut feelings.
- Decisions made on hunch and gut feeling can occasionally be effective but are more often not sustainable in the long term.
- Understanding how a company and its products fit into the broader market supports organizational survival and growth.
- The market research process grows more complex year after year due to the ever-changing needs of consumers and target markets.
- The course covers not only how to collect market research information but also how to use it in the most effective way possible.
Frequently Asked Questions
What does this course cover?
The course reviews the value of implementing marketing research within your business, how to implement strategies for informed decisions, and the specific research and design systems used to collect and effectively use market information. Lessons include an Introduction, Managerial Value of Market Research, Market Research Systems and Design, Stages of Market Research and Analysis, and a Test Your Knowledge section.
What will I learn to do?
You will learn to identify marketing research systems and designs, implement marketing research systems to positively affect the organizational bottom line, design the marketing research process, and initiate powerful market research sampling.
Who is this course for?
It is aimed at organizational and marketing leaders who want to make quality long-term decisions based on data rather than on hunch, instinct, and gut feelings, in order to ensure the survival and growth of their organization.
How is the course structured?
The course is organized into five lessons: Introduction, Managerial Value of Market Research, Market Research Systems and Design, Stages of Market Research and Analysis, and Test Your Knowledge.
Professional Certifications and Continuing Education Units (CEUs)
Project Management Institute (PMI®)
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