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Using Typography in Graphic Design
Learn how to effectively use typography in visual communicationPreview the first lesson free — get full access to all 30 lessons.
Beginner Provider : Joseph Tury 8 chapters · 30 Lessons · 2h 24m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Typography is often misunderstood in the world of Graphic Design. It is often an afterthought for new designers who often place the most emphasis on graphics, but typography is just as important as graphic elements because the main goal of a message is to get the intended audience to read and understand what is being delivered. If the message is difficult to read or the audience has trouble following the outline, it will be quickly passed by.
In this Using Typography in Graphic Design course, you will learn about typography and the art of working with type in a visual message. Typography is a challenging skill that can be difficult to master, but just like any other art form, it can become quite enjoyable once you understand the fundamentals. Typography isn’t merely working with type; it is choosing the right type that matches the message and keeps your audience’s attention.
What You'll Learn
- Recognize how typography is used in graphic design
- Identify the make-up of letterforms and how type is categorized into classifications such as serif, sans serif, script, and decorative fonts
- Apply spacing techniques including kerning, tracking, leading, line spacing, and type alignment to affect type layout
- Choose the style of type that is correct for a specific message
- Improve the legibility and readability of type using established methods
- Design and revise typefaces, including special characters, and work with type for the web
Key Takeaways
- Typography is just as important as graphic elements because the main goal of a message is to get the intended audience to read and understand what is being delivered.
- If a message is difficult to read or the audience has trouble following the outline, it will be quickly passed by.
- Typography is not merely working with type; it is choosing the right type that matches the message and keeps the audience's attention.
- Typography is a challenging skill that can be difficult to master, but like any other art form it can become enjoyable once you understand the fundamentals.
- Type choices influence perception, which matters for contexts such as a business presentation.
Frequently Asked Questions
What does this course cover?
The course covers typography and the art of working with type in a visual message, including defining typography, type anatomy and classifications (serif, sans serif, script, and decorative fonts), spacing concepts like kerning, tracking, leading, and alignment, hierarchy and grid layout, legibility and readability, designing and testing typefaces, typography for the web, and how type choices influence perception.
Who is this course for?
It is suited to designers, including new designers who may treat typography as an afterthought, who want to learn how typography is used in graphic design and how to work with type effectively.
Do I need prior typography experience to take this course?
The course teaches the fundamentals of typography from the ground up, starting with defining typography and a brief history, so it is suitable for learners new to working with type.
What skills will I gain from this course?
You will develop skills in typography, type design, web typography, graphic design, graphic arts, and graphic communication.
Does the course cover typography for digital and presentation contexts?
Yes, it includes lessons on typography for the web, how type choices influence perception, and typeface choices for a business presentation.
