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Collecting Data for Beginners

An organization’s ability to collect and leverage data has become critical to the success or failure of its business. In the past few years, there has been a…
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Course: On-Demand
Beginner Provider Bernie Kuan  5 chapters ·  16 Lessons ·  1h 18m  in English 

Course Description

An organization’s ability to collect and leverage data has become critical to the success or failure of its business. In the past few years, there has been a sharp increase in the generation of data from all kinds of sources. Organizations are becoming more aware that data can be used to help inform strategic insights and launch new products that would keep them competitive within their industry. As such, there has been an increasing need for data collection projects and initiatives.

In this course on Collecting Data, we will explore the importance of data collection in the context of how it can make an enormous impact on an organization’s ability to achieve its goals. We will provide an overview of the different types of data that can be collected and different data collection methods. Since many organizations also fall into the trap of spending enormous amounts of resources in carelessly collecting data without clear goals, we will also explore how to think critically about how to take the appropriate steps and approaches in collecting data that can achieve impactful business results.

What You'll Learn

  • Understand the importance of collecting data within the data lifecycle
  • Differentiate among types of data characteristics and their uses
  • Identify the steps and considerations involved in collecting data
  • Apply different approaches to collecting data, including primary, secondary, and third-party sources
  • Distinguish between qualitative and quantitative data and see how they work in action
  • Plan and execute data collection by starting with the end in mind and focusing on relevant data

Key Takeaways

  • An organization's ability to collect and leverage data has become critical to the success or failure of its business.
  • Data can be used to help inform strategic insights and launch new products that keep an organization competitive within its industry.
  • Data can be collected from primary, secondary, and third-party sources, and through direct interaction or through systems and processes.
  • Many organizations fall into the trap of spending enormous resources carelessly collecting data without clear goals.
  • Thinking critically about the appropriate steps and approaches to collecting data helps achieve impactful business results.

Frequently Asked Questions

Who is this course for?

It is a beginner course on collecting data, suited to those who want to understand the importance of data collection and learn the steps and approaches involved.

What topics does this course cover?

It covers the need to collect data, the data lifecycle, primary, secondary, and third-party data, qualitative and quantitative data, planning and executing data collection, and collecting data through direct interaction and through systems and processes.

What skills will I gain from this course?

The course develops skills in information gathering, data acquisition, data capture, data collection, data selection, and survey data collection.

What will I be able to do after completing this course?

You will understand the importance of collecting data in the data lifecycle, differentiate among types of data characteristics and their uses, know the steps and considerations in collecting data, and discover different approaches to collecting data.

Why is data collection important for organizations?

An organization's ability to collect and leverage data has become critical to its business success, and data can help inform strategic insights and launch new products that keep it competitive within its industry.

Professional Certifications and Continuing Education Units (CEUs)

Society for Human Resource Management (SHRM®)

Professional Development Credits (PDCs): 1.5

Certification Program Categories:
Leadership & NavigationBusiness AcumenConsultationGlobal MindsetEthical PracticeRelationship ManagementAnalytical AptitudeCommunicationDiversity, Equity & Inclusion

KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).