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Value Creation Through Sales and Marketing
Build value through focused sales and marketingPreview the first lesson free — get full access to all 5 lessons.
Advanced Provider : Victoria Louden 5 Lessons · 15m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
When planning how to add more value to your business, sales and marketing are vital areas that cannot be overlooked. In this course, we will discuss the four key components of sales techniques—awareness, interest, desire, and action. We will explore how these components work within the consumer decision-making process, as well as how they can be harnessed to add value to your business. The marketing mix is another important consideration in value creation. You will learn how product, price, place, and promotion can work together to create value.
In this course on Value Creation Through Sales and Marketing, you will discover how an effective sales strategy adds value. By the end of this course, you will understand the need for a focused marketing strategy to create value. But value creation strategies are susceptible to common mistakes, such as getting too caught up in new innovations, not appealing to customers’ needs, and failing to notice change in product life cycle stages. In our course, you will learn about these value creation mistakes and how to avoid them.
What You'll Learn
- Explain how an effective sales strategy adds value to your business
- Apply the four key sales components of awareness, interest, desire, and action within the consumer decision-making process
- Use the marketing mix of product, price, place, and promotion to create value
- Develop a focused marketing strategy that supports value creation
- Recognize and avoid common value creation mistakes
Key Takeaways
- Sales and marketing are vital areas to consider when planning how to add more value to a business.
- The four key components of sales techniques are awareness, interest, desire, and action, which operate within the consumer decision-making process.
- The marketing mix of product, price, place, and promotion can work together to create value.
- Common value creation mistakes include getting too caught up in new innovations, not appealing to customers' needs, and failing to notice changes in product life cycle stages.
- An effective sales strategy and a focused marketing strategy are both needed to create value.
Frequently Asked Questions
What will I learn in this course?
You will learn how an effective sales strategy adds value, why a focused marketing strategy is needed to create value, and how to recognize common value creation mistakes to avoid.
What sales components does the course cover?
The course covers the four key components of sales techniques—awareness, interest, desire, and action—and how they work within the consumer decision-making process.
Does the course explain the marketing mix?
Yes. You will learn how product, price, place, and promotion can work together to create value.
What value creation mistakes does the course help me avoid?
It covers mistakes such as getting too caught up in new innovations, not appealing to customers' needs, and failing to notice changes in product life cycle stages.
What lessons are included in this course?
The course includes Introduction, Effective Sales Process, Focused Marketing, Value Creation Mistakes to Avoid, and Test Your Knowledge.
