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E-Commerce: An Overview

Learn the basics of starting an e-commerce business
Preview the first lesson free — get full access to all 6 lessons.
Course: On-Demand
Beginner Provider Robert Badowski  6 Lessons ·  13m  in Arabic, German, English, Spanish, French, Portuguese, Chinese 

Course Description

E-commerce has become a mainstay in how we shop today, and technological advancements have made online shopping quicker, easier, and more efficient than ever. Customers can easily search for a product online and filter through hundreds of results for the best product. To start a successful e-commerce business, it is important to understand the basics. So, what type of business structure is best for you? What are the differences between e-commerce and traditional commerce? What are the qualities of a user-friendly website?

In this course on E-Commerce: An Overview, we will define e-commerce and explain some of the popular business structures used in e-commerce. This course will also explore the fundamental differences between e-commerce and traditional commerce and explain how understanding these differences is key to determining if starting an e-commerce business is right for you. We will give you tips and tools to help you build a user-friendly e-commerce website that can help define your brand.

What You'll Learn

  • Explain the four business modes of e-commerce
  • Compare e-commerce with traditional commerce
  • Describe banking's role in e-commerce
  • Develop marketing for an e-commerce business
  • Organize the factors that go into building a user-friendly e-commerce website

Key Takeaways

  • E-commerce has become a mainstay in how we shop, with technological advancements making online shopping quicker, easier, and more efficient.
  • Understanding the basics, including which business structure is best for you, is important to starting a successful e-commerce business.
  • Recognizing the fundamental differences between e-commerce and traditional commerce is key to determining whether starting an e-commerce business is right for you.
  • Building a user-friendly e-commerce website can help define your brand.

Frequently Asked Questions

What does this course cover?

The course defines e-commerce, explains popular e-commerce business structures, explores the fundamental differences between e-commerce and traditional commerce, and provides tips and tools for building a user-friendly e-commerce website.

Who is this course for?

It is suited to anyone considering starting an e-commerce business who wants to understand the basics, since understanding the differences between e-commerce and traditional commerce helps determine if starting an e-commerce business is right for you.

What lessons are included?

The course includes Introduction, What Is E-Commerce?, E-Commerce vs. Traditional Commerce, Marketing an E-Commerce Business, Developing a Website Built for E-Commerce, and a Test Your Knowledge assessment.

What will I be able to do after this course?

You will be able to explain the four business modes of e-commerce, compare traditional commerce and e-commerce, describe banking's role in e-commerce, develop marketing for an e-commerce business, and organize factors for an e-commerce website.