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Strategic Marketing Planning
Understand how all marketing elements can be used to develop a comprehensive planPreview the first lesson free — get full access to all 7 lessons.
Beginner Provider : Verna Mayers-Fakunle 7 Lessons · 19m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
A marketing strategy acts as a guide for how an organization will ultimately achieve its business goals. The marketing plan identifies the specifics for how that strategy will be implemented. These plans often include actionable steps that organizations hope to achieve and determine specific timelines for success. Developing comprehensive marketing plans can help organizations use their energy, time, and resources in the most efficient and profitable way possible. Using effective collaboration, proper management of organizational and human resources, and excellent communication, you can effectively implement and manage your strategic marketing plan.
In this Strategic Marketing Planning course, you’ll learn the purpose of a market analysis, and identify different possible methods, like a SWOT analysis or a PEST analysis. These lessons will explain how marketing strategy can affect organizational decision making, and help you identify the different elements that are included in a strategic marketing plan. You’ll also explore how you can implement a strategic marketing plan and ultimately manage it once it’s been created.
What You'll Learn
- Identify the value of marketing analyses and different methods, such as SWOT analysis and PEST analysis
- Explain how marketing strategy can affect organizational decision-making
- Identify the different elements included in a strategic marketing plan
- Develop a strategic marketing plan
- Implement a strategic marketing plan
- Manage a strategic marketing plan once it has been created
Key Takeaways
- A marketing strategy acts as a guide for how an organization will ultimately achieve its business goals, while the marketing plan identifies the specifics for how that strategy will be implemented.
- Marketing plans often include actionable steps organizations hope to achieve and determine specific timelines for success.
- Developing comprehensive marketing plans can help organizations use their energy, time, and resources in the most efficient and profitable way possible.
- Effective collaboration, proper management of organizational and human resources, and excellent communication support implementing and managing a strategic marketing plan.
- Market analysis can be approached using different methods, such as a SWOT analysis or a PEST analysis.
Frequently Asked Questions
What does this Strategic Marketing Planning course cover?
The course covers the purpose of a market analysis and different methods like SWOT analysis or PEST analysis, how marketing strategy can affect organizational decision-making, the elements included in a strategic marketing plan, and how to develop, implement, and manage a strategic marketing plan.
What marketing analysis methods are taught in this course?
The course identifies different possible methods for market analysis, including SWOT analysis and PEST analysis.
What skills will I gain from this course?
You will learn to identify the value of marketing analyses and their methods, use marketing strategy for decision-making, and implement and manage strategic marketing plans.
What lessons are included in this course?
The course includes Introduction, Marketing Analysis, Applying Marketing Strategy to Decision-Making, Developing a Strategic Marketing Plan, Implementing a Strategic Marketing Plan, Managing a Strategic Marketing Plan, and Test Your Knowledge.
