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Marketing Strategy and Planning
Understand the role of marketing strategy in businessPreview the first lesson free — get full access to all 8 lessons.
Beginner Provider : Verna Mayers-Fakunle 8 Lessons · 23m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
A marketing strategy determines how a company will build its products, pricing, promotions, and distribution to maximize its impact in the market and provide a unique value to its customers. It can often seem complex to many companies and their employees. Even the most business-savvy marketing professionals can sometimes wonder about the most effective ways to get started. While there is no one-size-fits-all approach for identifying and implementing effective marketing strategies, understanding how to make the most of your resources can contribute to your success.
In this course, Marketing Strategy and Planning, you’ll explore the necessity and benefits of planning and strategy. You’ll understand the value of forming strategic goals, and learn to identify different goal-setting methods, like SMART, FAST, and PACT. These lessons will explore the concept of ethics and help you understand the importance of being socially responsible. You’ll also learn to define marketing strategy and business strategy and understand how they’re linked.
What You'll Learn
- Understand the customer-organization relationship and how marketing shapes it
- Identify the importance of strategy and planning in marketing
- Form strategic marketing goals using methods like SMART, FAST, and PACT
- Link marketing strategy to business strategy and explain how they connect
- Explore the meaning of ethical marketing and the importance of being socially responsible
- Define marketing strategy and business strategy
Key Takeaways
- A marketing strategy determines how a company will build its products, pricing, promotions, and distribution to maximize its market impact and provide unique value to customers.
- There is no one-size-fits-all approach to identifying and implementing effective marketing strategies, but understanding how to make the most of your resources can contribute to success.
- Forming strategic goals is valuable, and methods such as SMART, FAST, and PACT can be used for goal-setting.
- Marketing strategy and business strategy are linked, and the course explains how they connect.
- Ethical considerations and social responsibility are important parts of marketing.
Frequently Asked Questions
What does this course cover?
Marketing Strategy and Planning explores the necessity and benefits of planning and strategy, the value of forming strategic goals, goal-setting methods like SMART, FAST, and PACT, ethical and socially responsible marketing, and how marketing strategy is linked to business strategy.
Who is this course for?
It is intended for companies and their employees, including business-savvy marketing professionals who want to understand the most effective ways to get started with marketing strategy.
What goal-setting methods will I learn?
You will learn to identify different goal-setting methods, including SMART, FAST, and PACT.
Does the course address ethics in marketing?
Yes. The course explores the concept of ethics, the meaning of ethical marketing, and the importance of being socially responsible.
What topics are included in the lessons?
Lessons include an Introduction, Marketing and the Customer-Organization Relationship, The Necessity of Strategy in Marketing, The Necessity of Planning in Marketing, Forming Strategic Marketing Goals, Linking Marketing Strategy to Business Strategy, Ethical Considerations, and a Test Your Knowledge section.
