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Competitive Analysis Frameworks
Learn ways to analyze your competitors using common market frameworksPreview the first lesson free — get full access to all 7 lessons.
Intermediate Provider : Robert Badowski 7 Lessons · 20m in Arabic, German, English, Spanish, French, Portuguese, Urdu, Chinese
Course Description
Did you ever wonder how companies develop their market strategies? These strategies may seem like they’re dreamed up in a think tank, but that couldn’t be further from the truth. Those who know the concepts of how their competition markets themselves, can find various openings in target markets to determine who to sell to. And gaining knowledge of how to evaluate your competition using SWOT analyses, Porter’s Five Forces, Strategic Group Analysis, Growth-Share Matrices, and Perceptual Mapping can help you better position your business in the competitive landscape. Competitive analysis takes understanding, discipline, and a will to win.
In these lessons on Competitive Analysis Frameworks, you will learn some ways to analyze your competitors using common market frameworks. Using these frameworks, collecting information, and applying that information to make data-driven decisions can help you succeed. Evaluating your competition with them can help you position your business in the competitive landscape. Using these tools to successfully analyze your competition can keep you one step ahead of your competitors.
What You'll Learn
- Analyze competitors using a SWOT analysis
- Define Porter's Five Forces
- Conduct Strategic Group Analysis
- Place your business and competitors in a Growth-Share Matrix
- Create a perceptual map to define your space in the competitive environment
- Compare competitors in the appropriate market
Key Takeaways
- Companies develop their market strategies through structured competitive analysis rather than guesswork.
- Understanding how competitors market themselves helps identify openings in target markets and decide who to sell to.
- Common frameworks for evaluating competition include SWOT analysis, Porter's Five Forces, Strategic Group Analysis, Growth-Share Matrices, and Perceptual Mapping.
- Collecting information and applying it to make data-driven decisions can help you position your business in the competitive landscape.
- Competitive analysis requires understanding, discipline, and a will to win, and can keep you one step ahead of competitors.
Frequently Asked Questions
What competitive analysis frameworks does this course cover?
The course covers SWOT analysis, Porter's Five Forces, Strategic Group Analysis, Growth-Share Matrices, and Perceptual Mapping for analyzing competitors.
What will I be able to do after taking this course?
You will be able to analyze competition using a SWOT analysis, define Porter's Five Forces, conduct Strategic Group Analysis, place yourself and your competition in a Growth-Share Matrix, create a perceptual map to define your space in the competitive environment, and compare competitors in the appropriate market.
Who is this course for?
This course is for those who want to learn how to analyze their competitors using common market frameworks and position their business in the competitive landscape.
How is the course structured?
The course is organized into lessons including an Introduction, Using SWOT for Competitive Analysis, Competitive Analysis With Porter's Five Forces, Strategic Group Analysis for Competitive Analysis, Using a Growth Share Matrix With Competitive Analysis, Perceptual Mapping With Competitive Analysis, and a Test Your Knowledge assessment.
