Social Media and Social Networks

Name: Social Media and Social Networks
Author: Carol Vollmer Pope

Learn which social network suits your brand’s needs

Preview the first lesson free — get full access to all 8 lessons.

Course: On-Demand

(upbeat music) Social media is one of the most powerful marketing tools at a person's disposal. But there are various different apps that you can leverage and each one has its own benefits and drawbacks. Here, we'll discuss Facebook, LinkedIn, Twitter, Instagram, YouTube, TikTok, Pinterest and Snapchat so that you can take the first step in deciding which one you'll use for your own digital marketing campaign. With over 2.8 billion monthly active users in the final quarter of 2020, Facebook is ranked as the largest worldwide social network. Most worldwide users now access the site via mobile devices. This network platform allows users to create profiles and request to add friends whom they identify after setting up an account. Once connected, users can post status updates or stories using text, pictures and video and send messages to each other. They can also join groups of other users-centered around their interests. Due to Facebook's high user rate, it's a key platform for businesses to develop a community of users. A business startup can easily create a Facebook business page and instantly post information about its products or services. Businesses can also use Facebook to easily respond to customer comments on its pages which helps to build customer loyalty. Because of the specificity of its sponsored ad program, it's easy to reach specific target audiences on Facebook. In addition, it's detailed analytics regarding page visits, provide specific key information to businesses about their users. However, Facebook requires a lot of interaction with followers. A business might be seen as non-responsive if it doesn't post regularly. In addition, any user can post to your business page and potentially make negative comments about your brand before you can reply which may affect your brand image. People may deactivate their own accounts over privacy concerns or because they wanna spend less time on the platform. In addition, many users have specific reasons for logging into the app such as uploading photos or checking on family so they skip over or otherwise don't pay attention to ads.

Beginner Provider : Carol Vollmer Pope 8 Lessons · 22m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

Social media permits instant communication with friends and family around the world. It also makes connecting with your customers and target audience just as easy. Once you understand the basic elements you need to run an efficient online marketing campaign, you can begin to define your audience, prepare your social media marketing plan, and select the social media networks and programs to best meet your brand’s needs. With the right tools and techniques, you can create and schedule engaging content to further connect with your customers and broaden your brand’s online community.

In this Social Media and Social Networks course, you will be introduced to social media with a focus on social networks such as Facebook, LinkedIn, Twitter, Instagram, YouTube, TikTok, Pinterest, and Snapchat. You will learn how to determine which of these social media channels best meets the needs of your target audience. You will also learn the pros and cons of each social media platform.

What You'll Learn

Identify different types of social media and social networks, including Facebook, LinkedIn, Twitter, Instagram, YouTube, TikTok, Pinterest, and Snapchat
Compare the pros and cons of each social media platform and social network
Determine which social media networks best suit the needs of a target audience
Define your audience and prepare a social media marketing plan
Select the social media networks and programs that best meet your brand's needs
Create and schedule engaging content to connect with customers and broaden your brand's online community

Key Takeaways

Social media permits instant communication with friends and family worldwide and makes connecting with customers and a target audience just as easy.
Understanding the basic elements of an efficient online marketing campaign lets you define your audience, prepare a social media marketing plan, and select the networks and programs that best meet your brand's needs.
With the right tools and techniques, you can create and schedule engaging content to further connect with customers and broaden your brand's online community.
The course focuses on social networks such as Facebook, LinkedIn, Twitter, Instagram, YouTube, TikTok, Pinterest, and Snapchat, including the pros and cons of each.
Choosing the right channel depends on determining which social media networks best meet the needs of your target audience.

Frequently Asked Questions

What social media platforms does this course cover?

The course focuses on social networks such as Facebook, LinkedIn, Twitter, Instagram, YouTube, TikTok, Pinterest, and Snapchat.

What will I be able to do after taking this course?

You will be able to identify different types of social media and social networks, understand the pros and cons of each, and determine which types of social media networks best suit the needs of a target audience.

Who is this course for?

It is for people who want to run an efficient online marketing campaign by defining their audience, preparing a social media marketing plan, and selecting the social media networks and programs that best meet their brand's needs.

Does the course explain how to manage content on these platforms?

Yes. It covers how, with the right tools and techniques, you can create and schedule engaging content to further connect with customers and broaden your brand's online community.