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This course is for people who want to succeed as small business owners, covering how to assess an industry, determine product or service feasibility, choose a legal structure, and develop a business plan.
It covers business resources and types, legal structures, business names, location, mission statements, values and ethics, defining your product or service, viability, life cycle, and SWOT analysis, among other small business topics.
The course develops skills in business planning, business strategies, small business accounting, small business development, small business management, and small business marketing.
Yes. The course teaches you to assess your industry and determine the feasibility and viability of your product or service, including evaluating its life cycle, strengths, and weaknesses through a SWOT analysis.